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Website & Content Design

Date

October 2024-May 2025

The Challenge:
Design websites that not only reflect a brand’s identity but also perform seamlessly across devices and platforms. Each website needed to be both visually engaging and strategically structured to support business goals.

My Role:
Designer, content strategist, and CMS manager — overseeing both the creative and technical sides to deliver polished, high-performing websites.

What I Did:

• Developed Clean, Responsive Websites
Built professional websites using WordPress and Contao CMS, ensuring smooth performance on desktop, tablet, and mobile for an optimal user experience.

• Integrated SEO Best Practices
Structured site architecture, page titles, meta descriptions, and on-page content to help improve visibility on search engines and attract organic traffic.

• Created Branded Graphics and Visual Elements
Designed custom visuals, icons, and graphics to strengthen brand recognition and create a cohesive, visually appealing experience throughout the site.

• Planned Thoughtful User Journeys
Organized content and calls to action to guide visitors through the site intuitively — encouraging exploration, engagement, and conversions.

• Managed Content Systems (CMS)
Handled setup, customization, and ongoing updates within the CMS to keep websites current, functional, and easy for clients to maintain.

The Impact:

• Professional, on-brand websites that reflect each client’s unique identity and values
• Improved online presence that helps businesses stand out in competitive markets
• Strategic designs that encourage visitors to take meaningful actions — whether booking, purchasing, or reaching out
• Websites built to grow alongside the business, adaptable for future updates and expansions

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413 372 2827

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